CP Consulting

CP Consulting 2018-03-04T13:20:49+00:00

Project Description

CP Consulting

BOUTIQUE MANAGEMENT CONSULTING FIRM

Brief

CP Consulting is a London-based boutique management consulting firm specialising in financial services.

CP Consulting Managing Director required and interim Head of Marketing to design and drive all marketing activities to raise its corporate reputation and generate leads with leading European insurance companies.

Marketing activities required included social media marketing, webinar series, events and conference management, media relations and research planning.

  • Print Design Services

  • Content Marketing

  • PPC Advertising

Deliverables

The main marketing deliverables for CP Consulting included lead generation in the insurance B2B sector, creation of consulting opportunities with large insurance companies, development of a webinar series, implementation of email marketing to engage with clients and prospects both in the UK and Europe, management of social media channels to engage with opinion leaders and the media, produce media coverage for the company’s research pieces.

  • Marketing Strategy

  • Media Relations

  • Social Media Marketing

  • Email Marketing

Marketing Strategy
Media Relations
Social Media Marketing
Email Marketing

Results

For CP Consulting, Intelligo helped secure two strategic projects with leading European insurers on the implementation of digital distribution channels to accelerate sales performance and portfolio profitability, developed a white papers series on trends and technological developments in insurance, achieving 250+ downloads for ‘Innovations in Claims Management’ just in the first two days, produced webinar series on insurtech latest trends inviting guest speakers from leading Venture Capital firms, start-ups and insurance leaders, achieved media coverage for CP Consulting’s research studies ‘Smart home: implications for insurers’ and ‘Millennials, social media and financial services’ and secured guest speaking opportunities at RiskMind Global Risk Management (Amsterdam, 2016), Global Summit for Insurance Innovation in partnership with INESE (Madrid, 2016) and AIBA (Italian Association of Insurance Brokers) Annual Convention (Rome, 2016).

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