Hoppy

Hoppy 2018-03-04T13:43:37+00:00

Project Description

Hoppy

DIGITAL HOME MANAGEMENT PLATFORM

Brief

Hoppy is the new digital platform helping people save time, money and effort managing their homes, all in one place, funded by EDF Energy.

Hoppy required an interim PR Consultant for 6 months to set-up, drive and lead the public relations function before the official launch. During the 6 month project, Hoppy required the PR lead to shape messaging and content for the platform across social and traditional media working closely with the management team and the internal and external communications team at EDF Energy.

Additionally, the PR lead was required to help shortlist and select the digital marketing and the public relations agencies tasked with the managing the official launch.

  • Public Relations

  • Content Marketing

  • Social Media Marketing

Deliverables

The main PR and marketing deliverables for Hoppy included the design of the communications strategy, a crisis communications plan, the design and planning of the year content plan, the set up of all social media channels and the delivery of a six month social media marketing communication plan, ideating ideas for brand awareness, initiating relationship with relevant media outlets, conducting media training with the management team to prepare them to media interview and to craft key messages relevant to the brand.

  • Public Relations

  • Content Marketing

  • Social Media Marketing

Public Relations
Content Marketing
Social Media Marketing
Marketing

Results

 During the 6 month project, Intelligo helped shape messaging and content for the platform across social and traditional media working closely with the management team and the internal and external communications team. We provided guidance on marketing and PR, specifically on media relations and media training, liaising directly with senior key stakeholders and business partners.

Ready to Talk?

DO YOU HAVE A BIG IDEA WE CAN HELP WITH?

Contact Us