5 Ss for Your Digital Marketing Strategy

In their book titled ‘Marketing Excellence’, Chaffey and Smith (2001) developed the 5s of digital marketing to provide a more effective internet marketing strategy.

Their model is focused on increasing brand presence, client engagement and ultimately boosting online transactions through 5 objectives:

  • Sell – > distribute your product and services online

  • Serve – > provide value to customers

  • Speak – > attract and engage customers with outstanding content

  • Save – > help where customers save time and money via online channels

  • Sizzle – > build and enhance your brand online

If you need advice for your digital marketing strategy get in touch today

By | 2018-03-09T23:06:09+00:00 March 9th, 2018|Uncategorized|